Canon announces new video format targeting professional 4K cameras
Canon has developed a proprietary video format, XF-AVC, to improve professional workflow for 2K and 4K video.
More professionals are switching from film to digital as the resolution of digital cinematography increases. Now with 4K offering 4 x the resolution of full High Definition video, digital has become a compelling alternative to traditional film.
With the higher resolution of 2K and 4K video, film-makers are faced with the logistics of handling very large file sizes. Some cinematographers have chosen to shoot 2K instead of 4K for the simple reason of smaller file sizes, at the sacrifice of better resolution images.
That is where Canon’s new video format comes in. XF-AVC uses the MPEG-4-AVC/H.264 video compression format which has a high data-compression rate without sacrificing image quality.
This will significantly reduce file sizes which in turn means reduced equipment size during shoots and in post processing.
Canon has also teamed up with many of the big brands in video software management to improve the overall cinematography workflow. Adobe, Autodesk, Filmlight, Final Cut, and SGO are just some of the partners onboard that are planning to support XF-AVC.
Canon expects to deliver XF-AVC with 4K-compatible, professional-use video camcorders such as the XC10 and the EOS C300 Mark II.